Reel-in-Box is an innovative packaging from InexPack that combines a reel with a rigid cardboard box, creating a compact and efficient system for storing and unwinding cables, wires, and similar items. This solution is ideal for industries that require practical handling, such as electrical, telecommunications, and construction. The system protects the contents during transport and facilitates use at the point of application, eliminating the need for supports or tools. Because of its lightweight nature, Reel-in-Box reduces logistics costs and CO₂ emissions throughout the distribution chain. Furthermore, it is made from recyclable materials and allows for visual customization, reinforcing brand identity. Assembly is simple, and the robust structure maintains the product's integrity even in industrial environments. Reel-in-Box combines functionality, sustainability, and logistics efficiency in a single, intelligent product.